Building a brand name is an art form all by itself. Sometimes you wonder why some brand names will stick to our minds far easier than other brand names. Is it because the sticky ones are easier to pronounce? Is it because they are easier to spell? Or is it because they are relevant to our lives or are things that we can easily associate with?
In my marketing class, we used to be grouped into teams and we have to put in equal effort to come up with words and words of sounds that we associate with an item. Let's say we are trying to brand a shampoo, so we would have to come up with all sorts of words that people associate with shampoo. That really tested our vocabulary.
Well, some of you may know that I dropped out of college due to certain reasons but I have always found marketing and branding interesting. I even was offered a job at a Marketing Company despite not having paper qualifications. However, I opted to start my own business and plan to start my own lingerie label one day. When that day comes, perhaps I will even get to hire the Gurus at Brand Identity. What, you think that's not possible? LOL
In my marketing class, we used to be grouped into teams and we have to put in equal effort to come up with words and words of sounds that we associate with an item. Let's say we are trying to brand a shampoo, so we would have to come up with all sorts of words that people associate with shampoo. That really tested our vocabulary.
Well, some of you may know that I dropped out of college due to certain reasons but I have always found marketing and branding interesting. I even was offered a job at a Marketing Company despite not having paper qualifications. However, I opted to start my own business and plan to start my own lingerie label one day. When that day comes, perhaps I will even get to hire the Gurus at Brand Identity. What, you think that's not possible? LOL
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