Joining The Fight Against Search Engine Marketing Malpractice | Ramblings of an e-trader

Thursday 16 November 2006

Joining The Fight Against Search Engine Marketing Malpractice

When my friend first told me that there's money to be made in becoming an affiliate of some program, I was rather skeptical. I was wondering, if potential buyers clicked on my AdWords, but did not make a purchase, will I lose money? And my friend asked me, "What is business if there is no risk? At least you've tried!"

So I went looking for ways to spend as little money on AdWords as possible and my search led me to Apogee
Search Engine Marketing website.

Apogee Search, a search marketing firm founded in 2001 and based in Austin, Texas, is the largest pure play Search Engine Marketing firm in Southwest America. Just last month Apogee Search decided to
join the Search Engine Marketing Professional Organization (SEMPO), as a Circle Member, where there are only 48 Circle Members throughout the world, representing ten percent of the SEMPO membership base.

Circle Members provide the highest degree of endorsement and assistance to SEMPO all with the aim of hopefully stopping
Search Engine Marketing malpractice, like click fraud.

Aha, now my fears are allayed.

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