Have you heard of the guy who renamed the town Halfway, Oregon to Half.com, Oregon? Well, any eBayer should!
Time magazine dubbed it as "one of the greatest publicity coups". eBay subsequently later bought Half.com just six months after launch for over $300 million. That's a massive sum for a six-month old dotcom!
He's now a professional marketing speaker on the speaker circuit. You can check it out here: http://www.buzzmarketing.com/speaking.php
He wrote a book on how he did it and Buzzmarketing. I think all of us who are into marketing should read it.
Time magazine dubbed it as "one of the greatest publicity coups". eBay subsequently later bought Half.com just six months after launch for over $300 million. That's a massive sum for a six-month old dotcom!
He's now a professional marketing speaker on the speaker circuit. You can check it out here: http://www.buzzmarketing.com/speaking.php
He wrote a book on how he did it and Buzzmarketing. I think all of us who are into marketing should read it.
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