I have previously stressed that no matter the size of your business, besides having a web presence in the form of a website or an online store, you also need a blog. A blog that is linked to your website will double the exposure for your brand, enhance your web presence, raise traffic and increase eyeballs.

The Holm Group is a company that recognizes this too. They have a Scottsdale real estate blog that talks about real estate in the Scottsdale and Phoenix, Arizona area but ultimately links back to their main website, http://www.theholmgroupaz.com/

This is a great strategy since more and more people rely on the internet for more information, what more potential real estate investors who always do their research online first but comparing prices, checking out the environment, local community and amenities.

All businesses would do good to emulate this fine example of The Holm Group.