Flippies Custom Flip Books | Ramblings of an e-trader

Wednesday, 18 April 2007

Flippies Custom Flip Books

I wonder how many of us still remember the flip the book to get a story game. I have wonderful memories about this childhood game as my cousin is a great artist whose favorite past time was to draw cars crashing in any book that he laid his hands on.

Believe it or not, this has been a recent marketing phenomenon where advertisers are using this art to deliver the message of their products and services ranging from commercials, sporting events, product demos and even viral videos in print through Flippies Custom Flip Books.

Flipping it fast enough, it's like watching a full motion video and it sure will make people remember more of the product. I think this tool should be fully cannibalized on by serious marketers.

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