Marketing Mule is not only a website but it is also a blog that is updated almost daily with the latest news, reviews, opinion and insights into the development of the internet marketing industry.

A tool that I would really love to get my hands on is the Bulkmailer Professional. It would really help to lessen my work of sending out personalized email to my growing list of Buyers and people on my mailing lists who are seeking timely updates. I currently have to send each mail one by one just so that I can have the person's name in the email but it is now taking up too much time. Bulkmailer Professional is said to be able to do this without other people on the recipient's list knowing that it is in fact a mass mailing.

TrafficSwarm will also be useful to me. Since I started so many blogs, it is getting difficult to bring in the traffic. I believe that by participating in TrafficSwarm, I would be able to push up hits to my blogs and more importantly, my online store. I would love to try this out since it is free and I have nothing to lose. I may even find some gem sites from the list of websites that I am required to visit in exchange.

Also, I have been thinking of setting up a referral program where members will get commission for successful promotion of my online store and products. I did not have any idea how to go about it until I saw it on Marketing Mule. MyReferer is said to be a powerful referral management tool and most importantly, it is web-based and user-friendly. Surprisingly for someone who runs an online store, I can easily get lost in anything technical so this is great news for me.

Anyway, there are still so many tools that I would love to try out that are listed on Marketing Mule. These are meant to business easier to handle and I aim to utilize them fully. Do check out Marketing Mule, you will be surprised at the range of nifty tools that will help you in your internet marketing quest.