Unique Selling Points | Ramblings of an e-trader

Wednesday, 23 May 2007

Unique Selling Points

I read an article that says that since we are selling something, we have to let the world know WHY they should buy from us and not from our competitors.

So the question that we have to ask ourselves is, "What are my unique selling points?"

This article says that if we have an advantage over our competitor, shout it out. Write these points at the back of your business card or wherever you place your advertisement.

Here is what I found to be my own unique selling points:

1. Only branded items
2. Competitive prices
3. Hassle-free payment
4. Fast and discreet shipping
5. Unmatched customer service

Well, all along, I have placed my advertisement all over the internet WITHOUT my unique selling points. That is a big oversight on my part. If I have my unique selling points in my advertisements I am pretty sure more people will be curious to know if I am what I claim to be.

All is not lost though. I am going to make sure that these points are added to my new advertisement placements.

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