Yellow Assistance, a nationwide provider of local Web-based yellow page business listings, announced today the release of YAP3, its Publisher Partner Program, designed specifically for independent phone book publishers looking to bring their business advertisers online. With YAP3, independent phone book publishers can offer their local business advertisers a robust online presence without the expense of creating or managing an Internet Yellow Page (IYP) site, using the industry's most user-relevant search engine.

YAP3's Private Label Program provides independent phone book publishers with a private-labeled IYP site using the domain name of their choice.
YAP3's Yellow Assistance Direct Program enables publishers to place their local business advertisers on one of the industry's most popular yellow pages sites, www.yellowassistance.com. Both programs enable publishers to upload all of their advertisers in less than 30 minutes at no charge. The Yellow Assistance Ad Network provides business advertisers with additional exposure by placing them on multiple Yellow Assistance partner sites. Business advertiser listings are free of charge for one year.

"In such a crowded yellow pages market, YAP3 truly offers a win-win-win solution for independent phone book publishers, their business advertisers, and Web users," said Julia Ross, media relations director for Yellow Assistance. "Our search engine is geared to produce the most relevant results for users and gives local businesses advertising with Yellow Assistance a real advantage over advertisers on other yellow page sites."

About Yellowassistance.com
With a database housing more than 15 million business listings, www.yellowassistance.com distinguishes itself by using unique algorithms to deliver the most relevant searched-for content based on the user's location and the site's dynamic tagging capability. The site also employs Web 2.0 technology to encourage user interaction with business advertisers, drive user traffic, and create user loyalty.
"Our ability to generate the most relevant content for our users has made yellowassistance.com one of the fastest growing business-advertiser Web sites on the Internet," Ross said. "For example, if I'm living in a town that's 40 miles outside of Chicago and I need a plumber, I want to find one that's close to my house or business -- not one that's 40 miles away. By using yellowassistance.com, I can get a listing of plumbers closest to my home or business."

The use of Web 2.0 technology provides a number of unique advantages for business advertisers and users alike, specifically the ability to create loyal user traffic. Advertisers can edit and update their business profiles as needed and respond to user ratings. The site's dynamic query feature produces search results based on relevant tags and weighted profiles. Users enjoy a dynamic rating system that enables them to rate their experiences with local business advertisers; share their experiences by forwarding comments online; or text their searches, ratings or comments about business advertisers to handheld mobile devices. A My Place feature allows users to organize and manage frequently used business advertiser
phone numbers, and a dynamic home page offers local weather conditions and top news headlines.

About Yellow Assistance
Yellow Assistance is a nationwide provider of Web-based yellow page business listings via its Internet site, www.yellowassistance.com.
Yellowassistance.com is the only yellow page site to offer relevant tagging results and provides the industry's most user-relevant search results. The site employs Web 2.0 technology, a dynamic query system, and a rating system that fuels word-of-mouth advertising.