My friend, Mike, works in Whirlpool. He told me that most of his customers told him that when they go and buy an electrical item, even if it is only Whirlpool Ovens, they would have already done their research on the item online, what more when it is an item that is more expensive.
According to Mike, consumers nowadays are very internet savvy and they do check all online sources before making a purchase decision. For home electrical products, there is a specialized search engine called Krillion, which renders results for major home electrical appliances and displays localized information which allows the potential buyer to just hop into a car and drive to the nearest store to buy the item. Using Krillion, no longer does a buyer need to go from store to store looking for just the right model and be told that they are out of stock. I guess this is what kills the joy of shopping.
The smart ones, though, use search engines like Krillion to bring back the joy in shopping!
According to Mike, consumers nowadays are very internet savvy and they do check all online sources before making a purchase decision. For home electrical products, there is a specialized search engine called Krillion, which renders results for major home electrical appliances and displays localized information which allows the potential buyer to just hop into a car and drive to the nearest store to buy the item. Using Krillion, no longer does a buyer need to go from store to store looking for just the right model and be told that they are out of stock. I guess this is what kills the joy of shopping.
The smart ones, though, use search engines like Krillion to bring back the joy in shopping!
0 comments:
Post a Comment