Mobile Marketing and Advertising | Ramblings of an e-trader

Saturday, 22 September 2007

Mobile Marketing and Advertising

As an owner and user of a 3G phone and also heavily involved in advertising, I am wondering when mobile advertising will kick off in a major way. Sure, we are now already receiving unsolicited email especially through out mobile service provider and we do get advertisements that we agree to receive if we want to use certain software for free. After all, the software maker also needs revenue to keep the program free for users.

I've been thinking though, surely mobile advertising could grow bigger than what we already have. I read somewhere not too long ago that there are more smart phone owners than computer owners and it makes sense too.

Well, I am not going to give ideas to marketers to explore further the avenue of mobile marketing and advertising because I too don't want to be bombarded with advertisements on the go!

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