One of the things I like about the Mooncake Festival is not the mooncakes but the packaging. For the past few years, I have been collecting the boxes that are used to pack the mooncake biscuits.
The trend of packing mooncakes with beautiful non-conventional boxes only started not too long ago when companies find it tough to sell these mooncakes and they needed to do something refreshing to attract customers, besides giving away the usual promotional products. Previously, they could do with just a cardboard box with a picture of a moon and a fairy and they would use the same box design EVERY SINGLE YEAR! I know because my relatives own a very famous biscuit making company that also makes mooncakes during the season. And I see the same old box year in and out.
Although it is cost saving where the company spends money on ONE design and print thousands of boxes which they can carry forward to the following year if unused, nobody would be interested in buying the mooncakes if they do not find the packaging attractive enough.
Having said that, I have a feeling that companies already added the cost of these boxes to the mooncakes, that's why the prices just continue to rise every year.
The trend of packing mooncakes with beautiful non-conventional boxes only started not too long ago when companies find it tough to sell these mooncakes and they needed to do something refreshing to attract customers, besides giving away the usual promotional products. Previously, they could do with just a cardboard box with a picture of a moon and a fairy and they would use the same box design EVERY SINGLE YEAR! I know because my relatives own a very famous biscuit making company that also makes mooncakes during the season. And I see the same old box year in and out.
Although it is cost saving where the company spends money on ONE design and print thousands of boxes which they can carry forward to the following year if unused, nobody would be interested in buying the mooncakes if they do not find the packaging attractive enough.
Having said that, I have a feeling that companies already added the cost of these boxes to the mooncakes, that's why the prices just continue to rise every year.
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