If I remember correctly, I saw a similar national campaign on eBay Singapore not too long ago where local celebrities also autographed shoes to be auctioned with the proceeds going to non-profit organizations.

I think that initiatives like these are great to reach out to the people. They sure will pay attention when there is involvement from celebrities. However, whether there are any campaigns or not, we must always take care of our health and not take it for granted.

Hopefully, with campaigns like these more and more women will be aware that they have to sometimes place their health above other things too. I know many women neglect themselves and suffer from guilt if they think that they have deprived their family of something. Malaysia needs programmes like these too.