This is another of my post about the importance of a website. I have come across commercial websites without addresses, without telephone numbers and a whole load of other important information missing. But another thing I find annoying is that advertisement campaigns by companies are usually out of sync.
By that I mean, when I see a promotion in the papers or on TV, I tend to check out the website so that I can read the finer prints BUT most companies do not make it a point to have the item on their site at the same time. I think companies only update their site once a week or something, if at all.
And by not updating their site on time, people like me would have to check out their site numerous times though the week. Is that an attempt to drive traffic and page impressions? Pretty lame, right?
And normally, when this happens, my excitement for the promotion would have already waned off and I won't even bother to check what the hoo-ha is all about. One would think that when a promotion is rolled out, ALL avenues would have been projecting the same information at the same time so that people who are interested would have the information right there.
By that I mean, when I see a promotion in the papers or on TV, I tend to check out the website so that I can read the finer prints BUT most companies do not make it a point to have the item on their site at the same time. I think companies only update their site once a week or something, if at all.
And by not updating their site on time, people like me would have to check out their site numerous times though the week. Is that an attempt to drive traffic and page impressions? Pretty lame, right?
And normally, when this happens, my excitement for the promotion would have already waned off and I won't even bother to check what the hoo-ha is all about. One would think that when a promotion is rolled out, ALL avenues would have been projecting the same information at the same time so that people who are interested would have the information right there.
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