I really enjoy marketing and if I were to return to college, I would take up a marketing course. I like to analyze what companies do to attract consumers and make us part with our money. Of course, I am always that tough nut to crack and I remember going to a marketing seminar once and they sure had lots of things to sell but I never bought even one item with the excuse that I have no use for the items that they are selling.
One of the items they had was shower cream and the salesman thought that this time, I cannot escape because who doesn't bathe, right? Hah... although I have use for shower cream, I still did not buy it!
Anyway, the other day I talked about the ice cream marketing trick. Today, I would like to share with you that companies tend to bundle their product with a corresponding goodie. Let's say they are selling tilapia fish. Now, they know that not everyone knows how to prepare tilapia so what do they do? They provide free tilapia recipes so that you are encouraged to buy the fish to try out a new recipe.
This is also the reason why a cookbook is given away free with every purchase of the microwave oven, or the bottle of shoe whitener that is bundled with a pair of school shoes but for the life of me, I do not see the logic of the Transformer beach ball that is given away free with the Clueless HD DVD!
One of the items they had was shower cream and the salesman thought that this time, I cannot escape because who doesn't bathe, right? Hah... although I have use for shower cream, I still did not buy it!
Anyway, the other day I talked about the ice cream marketing trick. Today, I would like to share with you that companies tend to bundle their product with a corresponding goodie. Let's say they are selling tilapia fish. Now, they know that not everyone knows how to prepare tilapia so what do they do? They provide free tilapia recipes so that you are encouraged to buy the fish to try out a new recipe.
This is also the reason why a cookbook is given away free with every purchase of the microwave oven, or the bottle of shoe whitener that is bundled with a pair of school shoes but for the life of me, I do not see the logic of the Transformer beach ball that is given away free with the Clueless HD DVD!
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