Shoppers Getting Smarter | Ramblings of an e-trader

Saturday, 27 October 2007

Shoppers Getting Smarter

A friend of mine who works in a hypermarket, told me that shoppers are getting smarter and smarter nowadays because they are more web savvy. They do their checking online for everything they buy, especially big-priced items like home electrical appliances. Heck, I do my shopping like that as well.

I check for user reviews, shop ratings, specifications and compare prices for Bosch Washing Machines, dryers, plasma TVs and refrigerators. I even do it for other electronic items like cameras, computer parts and mobile devices, for example.

When I was looking for a washing machine, my friend told me to read user reviews from Krillion.com. Although I would not be able to use the feature of locating for one in my neighborhood, I would still be able to get honest feedback from users and obtain an approximate “good deal” prize.

I think that is this what we all should do no matter if we are buying an expensive item or one that is cheaper.

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