Brand Loyalty | Ramblings of an e-trader

Friday, 9 November 2007

Brand Loyalty

I wonder how many people have brand loyalty. I know quite a few people who are adamant of using particular brands even if they are slightly more expensive though comparable in terms of quality with other brands that are slightly cheaper.

I know for a fact that my cousin brother is very fixed in his mindset about the products that he uses. For example, he MUST use X brand toothpaste even if it's expensive.

On the other hand, I do not have brand loyalty at all. I am always open to try out new products and it is just my luck that normally new products are being sold cheaper because they are trying to break into the market.

Also, do you notice that products that have a new packaging will also be sold cheaper? I read a long time ago that consumers need to be reintroduced to the new packaging because most people would think that it is a new brand even though the brand is the same but the packaging is not.

Never mind that they think most consumers are this stupid. As long as we get to enjoy the products are a lower price!!!

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