Creating Customer Loyalty | Ramblings of an e-trader

Thursday 29 November 2007

Creating Customer Loyalty

Retailers have been offering benefits to their customers for years now to create loyalty. I have asked a few of my friends if offering discounts upon reward points would make them stick to a particular retailer and they all said that it would.

Similarly, this trend has been adopted by retailers that are plying their trade online. I feel that it is a bigger challenge for online retailers to create webloyalty among their customers as opposed to a brick-n-mortar retailer because we could just take our business at the click of the mouse.

It is Webloyalty's business to think of innovative marketing campaigns to secure loyalty from their client's customers by rewarding them when they shop at these places.

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