The Ease Of Being Found | Ramblings of an e-trader

Wednesday, 7 November 2007

The Ease Of Being Found

As a pioneer seller on both eBay and Lelong, I have been through a number of website facelift, revamp and whatever you call it. And I cringe each time because both Sellers and Buyers would have to learn the navigation of whole site all over again.

Did you knwo that when Lelong underwent a revamp about a year ago, many Sellers were complaining that their sales items took a nosedive in terms of hits. When people are not even LOOKING at your products, do you expect to be able to sell them? I don’t think so!

Also, the more items in the marketplace, the harder it is to garner attention to your products. Look at the sea of products available now on eBay, it really is too competitive for people who do not have a niche product. Yes, just like in blogging, we need a niche too.

I hope that with the new look eBay Malaysia, we would all quickly learn the navigation of the site as fast as possible so that we could move on to real transactions.

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