As my database of Buyers get larger, it is getting more difficult to manage. I have to place them into different groupings like Star Buyers, First Timers and Opt-in, people who opted in to my mailing list but have yet to make a purchase.
The reason that I have different groups is because I sometimes need to send out different email newsletters to the different people as my promotions sometimes have a different target market.
A friend, who runs an ecommerce store also, only larger and more successful, told me that he is using iContact Email Marketing Software which he found to be very cost effective and reliable in his email marketing strategies. It isn't only good for email marketing, though, because it is more like a communication tool which he could use for his business blog and take care of his blog subscribers with the occasional email newsletters and track his RSS Feeds also.
While my database is not yet that huge to warrant a full-featured solution like this where the smallest package caters to five hundred names for $9.95 per month, it is great to know that I have this solution on my hands should I require it once my mailing list pushes five hundred names.
And it is true when my friend told me that this is very cost-effective thanks to the competitive pricing, which you can check out at http://www.icontact.com/. 16000 users can’t be wrong!
The reason that I have different groups is because I sometimes need to send out different email newsletters to the different people as my promotions sometimes have a different target market.
A friend, who runs an ecommerce store also, only larger and more successful, told me that he is using iContact Email Marketing Software which he found to be very cost effective and reliable in his email marketing strategies. It isn't only good for email marketing, though, because it is more like a communication tool which he could use for his business blog and take care of his blog subscribers with the occasional email newsletters and track his RSS Feeds also.
While my database is not yet that huge to warrant a full-featured solution like this where the smallest package caters to five hundred names for $9.95 per month, it is great to know that I have this solution on my hands should I require it once my mailing list pushes five hundred names.
And it is true when my friend told me that this is very cost-effective thanks to the competitive pricing, which you can check out at http://www.icontact.com/. 16000 users can’t be wrong!
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