As you know, I have plans to set up my own lingerie label but looking at the budget that market leaders have splurged on marketing and advertising, I am not sure WHEN I will be able to afford to advertise in such a large scale like them. However, I have my own ideals and it is said that if you believe in what you do, you can take your brand in a new direction and be a band leader as well. If I were to follow in the footsteps of the more established brand names, I may as well forego my own plans and go work for these companies, right?
Having said that, I believe that no matter what, a new brand would always require the fresh ideas and expertise of a marketing company to bring added exposure to our brand name. Otherwise, with so many different brand names of a similar product being launched on a monthly basis, our own brand could easily get drown in the pool. When it comes to the crunch, only the companies with the most innovative and revolutionary ideas will survive.
Over the past few months, I have been told of the marketing and search engine marketing and optimization services provided by Brand Identity Guru, which runs a website at http://www.brandidentityguru.com. While I have no doubt about their capability, I am afraid of the cost. Coming from Malaysia where the Ringgit is weaker, marketing by an American company would definitely blow my budget.
On the other hand, I do not see why an American company would not benefit from the services that are being offered by a marketing company like Brand Identity Guru.
Having said that, I believe that no matter what, a new brand would always require the fresh ideas and expertise of a marketing company to bring added exposure to our brand name. Otherwise, with so many different brand names of a similar product being launched on a monthly basis, our own brand could easily get drown in the pool. When it comes to the crunch, only the companies with the most innovative and revolutionary ideas will survive.
Over the past few months, I have been told of the marketing and search engine marketing and optimization services provided by Brand Identity Guru, which runs a website at http://www.brandidentityguru.com. While I have no doubt about their capability, I am afraid of the cost. Coming from Malaysia where the Ringgit is weaker, marketing by an American company would definitely blow my budget.
On the other hand, I do not see why an American company would not benefit from the services that are being offered by a marketing company like Brand Identity Guru.
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