The other day, I was chatting with my friend about the possibility of expanding my lingerie business and he asked me what brand do I want to use and I said, "Cyberpartygal" and he said that this is not a good brand name.
He said that branding is very important in marketing as a good brand name should reflect our product(s), whatever we plan to sell and Cyberpartygal does not reflect anything at all. When people talk about Cyberpartygal, others cannot envision what product it represents.
I have to admit that he is right, although I plan on having Cyberpartygal as the trademark with Collections of lingerie with other sexier names that DO represent lingerie. Of course, these are all just preliminary discussions with friends to get their feedback.
I was thinking that if I could just pay a little money to a reputable branding and marketing company, I don’t have to worry about this aspect of business. Of course, I will still provide input, feedback and make the final decisions but as a young entrepreneur, I certainly need help and guidance from branding and marketing Gurus to carve an identity of my product in the lingerie market.
But first, I have to look for a designer since I can’t draw to save my life.
He said that branding is very important in marketing as a good brand name should reflect our product(s), whatever we plan to sell and Cyberpartygal does not reflect anything at all. When people talk about Cyberpartygal, others cannot envision what product it represents.
I have to admit that he is right, although I plan on having Cyberpartygal as the trademark with Collections of lingerie with other sexier names that DO represent lingerie. Of course, these are all just preliminary discussions with friends to get their feedback.
I was thinking that if I could just pay a little money to a reputable branding and marketing company, I don’t have to worry about this aspect of business. Of course, I will still provide input, feedback and make the final decisions but as a young entrepreneur, I certainly need help and guidance from branding and marketing Gurus to carve an identity of my product in the lingerie market.
But first, I have to look for a designer since I can’t draw to save my life.
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