Cyber Monday Sale Up By 12% | Ramblings of an e-trader

Friday, 5 December 2008

Cyber Monday Sale Up By 12%

While retailers lament that sales had been down this holiday season compared to last year seeing how the credit crunch has made all of us tight-fisted with our cash, sales figures have come in for Cyber Monday and it shockingly went up by 12% compared to the same sale period last year.

Cyber Monday refers to the Monday following Black Friday and is associated with online retail shopping. Black Friday, on the other hand, refers to sales at brick-n-mortar stores on the Friday after Thanksgiving, though is also applicable to online stores.

Judging from the decrease in sales in November prior to Thanksgiving, and the dramatic increase in online sales following it, this means that more and more people are shopping online. I think this could be attributed to the many discounts and free shipping that online retailers are offering, making more cash available for shoppers to make actual purchases.

As more and more people are comfortable shopping online, running an ecommerce business is more viable. Like I said, while it’s becoming more difficult to maintain business in a brick-n-mortar store because of high overhead costs, virtual stores could better weather a recession like what some countries are experiencing right now.

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