Variety Is The Spice Of Life | Ramblings of an e-trader

Monday, 1 June 2009

Variety Is The Spice Of Life

I met an associated today who was surprised that I am running an online store. He wondered aloud that I must be selling some special brand names that make buyers purchase from me.

Actually, what I have for my buyers are also available from brand name stores. For example, when I sell Victoria's Secret, buyers would also be able to purchase the same from Victoria's Secret online store.

However, what I offer my buyers is variety. They could purchase Victoria's Secret from me as well as Rene Rofe, Undergirl, It's Happy Bunny, DKNY, Olga, Pamela Anderson and Victoria Beckham just to name a few. They do not have to purchase these from individual stores and pay multiple shipping fees, probably international shipping and long wait time.

Also, most of the time, what my buyers are able to purchase from me are sold way cheaper than what they could get from these brand name stores online. So why wouldn't anyone not buy from me?

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