comScore recently conducted a study called PayPal Checkout Abandonment Study among a group of 553 online shoppers in the United States who recently abandoned an online shopping session.
It was found that the main factor that caused shopping cart abandonment is high shipping costs. Some of these shoppers left the online store to look for a coupon code to help bring down the total price while some left and bought the item from a competitor or a real store.
Based on this study, PayPal has developed the Instant Update API as part of its Express Checkout feature, where once implemented in the store, will show upfront shipping options, insurance choices and tax totals.
Still, a good way to attract online shoppers is to offer free shipping, even though the shipping isn't really offered for free, just added to the price of merchandise!
It was found that the main factor that caused shopping cart abandonment is high shipping costs. Some of these shoppers left the online store to look for a coupon code to help bring down the total price while some left and bought the item from a competitor or a real store.
Based on this study, PayPal has developed the Instant Update API as part of its Express Checkout feature, where once implemented in the store, will show upfront shipping options, insurance choices and tax totals.
Still, a good way to attract online shoppers is to offer free shipping, even though the shipping isn't really offered for free, just added to the price of merchandise!
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