Christmas is still two months away but I am already preparing Christmas cards to send out to my buyers. Some of my friends, who are also proprietors of online stores, are preparing their business for Halloween and Thanksgiving but since I do not sell anything related to these two occasions, I don't have to worry about them.
You may think that sending out christmas cards in November is a tad early but I have to allow time for shipping and for my buyers to come by my store to purchase Christmas gifts for their loved ones, making sure that their gifts would reach them before Christmas. You know how packages could get caught in the high volume of seasonal mail and it would be bad for business if packages are locked up in the post office during the holidays!
Also, one thing I noticed is that buyers, especially guys, tend to shop at the last minute as if buying a gift is an after thought. I remember one Christmas I had to do the delivery on Christmas Day itself. Luckily the recipient lives in a nearby neighbourhood. Hopefully, a reminder in the form of an early Christmas greeting would nudge the guys into buying their Christmas gifts earlier!
You may think that sending out christmas cards in November is a tad early but I have to allow time for shipping and for my buyers to come by my store to purchase Christmas gifts for their loved ones, making sure that their gifts would reach them before Christmas. You know how packages could get caught in the high volume of seasonal mail and it would be bad for business if packages are locked up in the post office during the holidays!
Also, one thing I noticed is that buyers, especially guys, tend to shop at the last minute as if buying a gift is an after thought. I remember one Christmas I had to do the delivery on Christmas Day itself. Luckily the recipient lives in a nearby neighbourhood. Hopefully, a reminder in the form of an early Christmas greeting would nudge the guys into buying their Christmas gifts earlier!
0 comments:
Post a Comment