My friend, Keith, told me that his father has just handed him the family business as he is retiring early. You know, I kind of envy him because he is now a big boss and he is younger than I am! On the other hand, a big job comes with bigger responsibilities. Keith said that his first task is to try to turn the business around. This past year has seen slow sales but I think that it's because of the weak economy and almost all business sectors have been affected, not just his.
However, Keith said that he is going to try a new approach to promote his product and brand name by participating in trade shows, something that his company has never done before, although they have been visitors to various trade shows, some outside the country. Keith has even helped me connect with manufacturers through his visits because I couldn't make it.
According to Keith, there will be a trade show exhibition in the capital city this December and he has less than two months to prepare for it. So far, he has only Velcro Display Boards on his list of things to buy! I think that there are companies which help customers to set up trade show display booths but I know that Keith is a hands-on person and he would rather do it himself. I guess I am obligated to attend the trade show too just to support him.
However, Keith said that he is going to try a new approach to promote his product and brand name by participating in trade shows, something that his company has never done before, although they have been visitors to various trade shows, some outside the country. Keith has even helped me connect with manufacturers through his visits because I couldn't make it.
According to Keith, there will be a trade show exhibition in the capital city this December and he has less than two months to prepare for it. So far, he has only Velcro Display Boards on his list of things to buy! I think that there are companies which help customers to set up trade show display booths but I know that Keith is a hands-on person and he would rather do it himself. I guess I am obligated to attend the trade show too just to support him.
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