Corporate Gift Giving | Ramblings of an e-trader

Sunday, 1 November 2009

Corporate Gift Giving

My friends, who are in the business of corporate gifts, told me that this is a very busy time for them. Yeah, moving towards the holiday season where corporations are busy with annual dinners, raffles and bonuses to reward their staff and clients, this is the time spend and spend. Wouldn't it be great to get a slice of those corporate expenses?

A friend based in Japan told me that it's office culture to buy expensive gifts for staff and even among colleagues. Handmade stuff will never do. Branded merchandise is the way to go. This is probably part of Asian 'disease' called 'face' which has to be cured with cash, loads of it.

My friend said that she personally hates it but when in Japan, she has to do like the Japanese do. It busts her budget every time there is a gift-giving (or cash-giving) occasion, be it a birthday, promotion or even death. But think of how much money one could make if one was in the gift-giving business in Japan. It's a multi-billion dollar industry, from what I read!

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