Deal Seekers | Ramblings of an e-trader

Friday, 24 June 2011

Deal Seekers

I recently read an article that says that people who shop using coupons and deals are not loyal shoppers. Moreover, they are not regular shoppers. This means that the business model of coupons and bulk deals are not sustainable.

I don't know how true this analysis is but when you think of it, when someone looks for something cheap, there is already no loyalty forged with a particular business or even brand. Well, if there is another store that sells the same brand at a lower price then well and good. If not, let's just shop for another brand with similar functions. Yup, I am like this. LOL


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