Growth of Malaysian Mobile Ad Market | Ramblings of an e-trader

Saturday, 18 June 2011

Growth of Malaysian Mobile Ad Market

The Malaysian mobile ad market grew exponentially by 17% from Jan to April of this year. This is thanks to smartphones, particularly Nokia phones, which served the highest number of advertisement impressions. According to a local mobile advertisement network, two out of every five advertisements served are through smartphones.

Based on this and the fact that people are now shopping more through mobile phones, merchants should look deeper into mobile advertising and explore what this medium has to offer them, though the mobile market.

I agree that advertisements could be a nuisance especially on smaller screens of smart phones but this is a good way to blast consumers with our brand names.


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