Men Slightly Outnumber Women In Malaysia | Ramblings of an e-trader

Saturday, 30 July 2011

Men Slightly Outnumber Women In Malaysia

When friends ask me what they should sell if they plan to set up a retail business, I tell them to first think of who they would like to target. Obviously, they also need to enjoy what they trade in, have knowledge and most of all, passion.

In Malaysia, the 2010 census has shown that the male population in the country slightly outnumbers the female population. Therefore, if one targets just the male or just the female market, there is not much difference in terms of number of potential customers.

Of course, it is best if we could target both men and women but then again, I think women generally shops more than men. However, they shop at places that could offer them the best prices, unlike men who would only shop at places they are comfortable in and familiar with!


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