I was at an IT Fair over the weekend. It's a very competitive market and many vendors were trying to solicit business. Most threw in purchase with purchase (PWP) promotions, selling another item at a much lower price. 

Others gave away freebies, like free headphones, laptop covers, iPad sleeves, etc. 

I was looking for cheap printer ink only, and couldn't find any suitable ones, and so, went home empty handed. I am not worrying, though, as there will be another IT fair next month! Ah, consumers are spoilt for choice, aren't we?