eBay Diamond Ring Designer Tool | Ramblings of an e-trader

Thursday 29 October 2009

eBay Diamond Ring Designer Tool

With the launch of eBay's latest tool, the online diamond ring designer, which is still in Beta, it looks like eBay is growing further and further away from its roots, an online garage-like auction marketplace where ordinary folks like you and I gather stuff around the house that we no longer have use for and sell them to someone who wants what we are selling and not willing to pay the price for a brand new item.

eBay used to be a platform where ordinary folks could earn decent pocket money selling used items but with it's new site at http://diamonds.ebay.com/, it looks like eBay is getting more and more high class. It's changing into a totally commercial marketplace where merchants sell their wares, fashion designers and celebrities sell their high end clothes, shoes and bags.

With the new diamond ring designer tool, eBay shoppers can now design their very own diamond ring by selecting from a range of diamond shapes and settings. I find this an innovative idea but somehow it seems to me pretty out of place designing a diamond ring off the eBay website. Well, maybe it's just me but despite all these new features on eBay, it still has the boot sale image.

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