Cyber Monday | Ramblings of an e-trader

Friday, 20 November 2009

Cyber Monday

Although the term "Cyber Monday", which refers to the Monday immediately after Thanksgiving, doesn't really hold water and has been said as just marketing hype, it is not wrong for online merchants to use it as a benchmark to get their online stores all ready for the crowd of online holiday shoppers.

Although Cyber Monday is said to be the busiest time for ecommerce stores, surveys have showed that the actual busiest time for online stores is one or two weeks before Christmas. Even so, I think that all online stores should be ready for business right after Thanksgiving.

Online merchants may even want to offer Cyber Monday deals in a bid to attract traffic to the store. As an online merchant myself, I discovered that the most important thing in attracting traffic is not how low a price you could offer but in linking, linking and more linking!

Unfortunately, this year, I will not have the chance to cash in on holiday sales because I don’t have the time to devote to my store and update my inventory.

0 comments:

Post a Comment