New Brand Name | Ramblings of an e-trader

Wednesday, 2 December 2009

New Brand Name

Davis, a friend who also runs his own ecommerce store, told me that he has plans to start selling his own brand of clothes. Davis actually started selling brand name watches but he thinks that he should diversify. Perhaps he thinks that he could make better business selling clothes than watches! The watches he sells are very expensive so he would like to capture the market of an entirely different group of internet shoppers.

Davis asked me if I could give him a couple of suggestions for his new clothing line. He needs a new name but I told him that I wouldn't be able to help him. I said that he should consult a branding or a Naming Company. I am sure they would be able to come out with something. The reason I didn’t help him was because I also have plans to start my own clothing line and thought that there would be a conflict of interest.

My sister asked me why I don’t joint venture with Davis since we are both planning to go into the same business. I have actually thought about it after Davis proposed but after much thought, I decided that Davis is not the kind of partner I like. Davis is a good person but to be a business partner, one really has to be able to gel.

*** This post has been sponsored.

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