My friend, Kent, has invited me to join him in an international trade show in China later in the year. He knows that I am planning to expand my business and he thought that being exposed to an international trade show will give me an idea of what to expect dealing with international suppliers and buyers.
This isn't the first time he has invited me and I have always declined because of language barrier but Kent will be participating in the trade show to promote his honey to a wider consumer base and will be hiring a local translator. That's right, he can't speak Mandarin either!
Kent said that there's much to do between now and then, especially with planning his exhibitor's booth. It will be like a carnival with outdoor booths but Kent cannot decide if he should rent space indoors or outdoors.
According to Kent, if he takes an indoor booth, he doesn't have to spend as much since he already has already has trade show carpet and trade show flooring that he could use. If he were to rent an outdoor booth, he would have to get ready a logo canopy. Of course, it will be costlier but it will be very attractive and eye catching. I believe it will be investment well spent.
Kent has plenty of logo mats that he printed for the previous trade shows that he participated in. He told me that actually, it is not easy to clinch a deal during a trade show because of the tremendous amount of people but it is a good avenue to bring his brand name to more people that's why he took such opportunities to hand out premiums.
Anyway, I haven't decided if I will be going. I'd love to, of course, but every time I am away, I suffer a double loss.
This isn't the first time he has invited me and I have always declined because of language barrier but Kent will be participating in the trade show to promote his honey to a wider consumer base and will be hiring a local translator. That's right, he can't speak Mandarin either!
Kent said that there's much to do between now and then, especially with planning his exhibitor's booth. It will be like a carnival with outdoor booths but Kent cannot decide if he should rent space indoors or outdoors.
According to Kent, if he takes an indoor booth, he doesn't have to spend as much since he already has already has trade show carpet and trade show flooring that he could use. If he were to rent an outdoor booth, he would have to get ready a logo canopy. Of course, it will be costlier but it will be very attractive and eye catching. I believe it will be investment well spent.
Kent has plenty of logo mats that he printed for the previous trade shows that he participated in. He told me that actually, it is not easy to clinch a deal during a trade show because of the tremendous amount of people but it is a good avenue to bring his brand name to more people that's why he took such opportunities to hand out premiums.
Anyway, I haven't decided if I will be going. I'd love to, of course, but every time I am away, I suffer a double loss.
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