When friends and associates know of my WebStore, many expressed interest of opening a similar WebStore as well. And every time, I tell them that not all is rosy.
Having a WebStore doesn't mean anything if there are no browsers. Browers are our potential buyers. We can only hope that our WebStore look professional enough to maintain a browser's interest AND make him confident enough to place an order and part with payment. And not everyone has faith in charging credit cards online.
A WebStore is so sterile unlike a brick and mortar retail store where there is the human touch and the shopper gets to touch and feel and maybe even try the item out before making a purchase.
What I suggest to anyone who would like to try out online selling, is to go the eBay Way. Of course, one can go the Lelong Way too but "eBay Way" RHYMES!!!
The point is, when we utilise ready-made selling platforms like eBay and Lelong, we already have a pool of ever ready browsers who have the confidence on the eBay and Lelong brand names. Companies like these have already spent alot of money in advertisements and almost everyone who has internet access know of these two companies.
Do we want to have a WebStore just for novelty's sake, and let it be drowned among all the other millions of online Stores or be drawfed by huge retailers who have gone online for the sake of having a web presence?
Or is it better to be in a trading community where the chances of getting a REAL sale is so much higher and only at a fraction of the cost of running an online store?
Moreover, by giving ourselves a trial run selling via established trading platforms, we get to explore the workings of e-trading and we have the chance to iron out the kinks in our shipping methods, tariff, packing and all the earlier unknown nitty-gritty issues.
Sunday, 23 July 2006
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