Its Drip Marketing System allows the sales team to follow up with targeted leads with time delayed email messages. I myself know too well it is very easy to neglect leads that have closed successfully as we chase for more new leads.

With Drip Marketing, we set the time and interval when e wish for certain messages to go out and to whom. This automatic marketing will save a lot of time as only relevant leads are sent specific messages.

Take a look at this press release from AIMpromote for a better understanding of how Drip Marketing works.

Traverse City, MI -- March 7th 2007 -- AIMpromote, provider of lead management software, has officially rolled out its newest automatic marketing tool for building and maintaining brand awareness.

The new Drip Marketing feature allows AIMpromote.com customers to pre-configure conditions that will trigger emails to be sent to any number of prospective leads.

"Making sales in today's competitive market requires that prospective clients be shown more attention than ever before. Our Drip Marketing system allows AIMpromote subscribers to send out several promotional pieces spread out over a pre-configured period of time to a specific subset of their leads. This precisely targeted approach to the automation of marketing," said Michael Myles, President and CEO of AIMpromote, "drastically decreases the amount of time necessary to successfully convey their marketing message. The competitive advantage of increasing their marketing efficiency in such a drastic way improves AIMpromote subscriber's new sales and customer retention significantly. The AIMpromote Drip Marketing system provides tools to send email messages based on a time delay and other conditions such as sales stage, last activity, or any detail of the prospect's information.

"The system has a built-in data mining feature that allows for sales teams to easily configure a stream of marketing emails to be sent on a schedule. For example, a "Thank You" email could be sent to every lead that was marked as having been closed and won. This "Thank You" email could be followed up in a few days with another email promoting a related service that the lead has not yet purchased," added Myles.

These improved marketing tools provide much needed functionality that has proven to be highly desirable to a sales industry that is struggling to improve close rates and sales team efficiency. "There's nothing worse for a marketer than launching a great campaign, generating tons of leads, only to have them sit there, ignored by sales," according to M. H. Macintosh, Founder of B-to-B consultation firm Mac McIntosh, Inc.

McIntosh says that one of the best ways to decrease lead neglect is to provide "useful sales tools". This is exactly what AIMpromote has done with its new Drip Marketing.

About AIMpromote
AIMpromote leads the market in growth and technology for on-demand lead management solutions. AIMpromote enterprise lead management software-as-a-service empowers companies in any industry to more effectively generate, delegate, and report on leads and the teams that manage them.

AIMpromote is the only solution that integrates detailed web analytics with sales and marketing analytics to provide a complete closed-loop view of the sales process. The AIMpromote lead management software offers a completely customized solution that can be tailored to fit any organization's customer acquisition workflow.

The unique combination of having the most functionality, and the lowest total cost of ownership, AIMpromote is the most cost effective solution for improving close rates and marketing efficiency. For more information please visit www.AIMpromote.com