Not As Easy As It Seems | Ramblings of an e-trader

Thursday, 22 March 2007

Not As Easy As It Seems

Many people told me that it is very easy to be an e-trader. They are envious of me sitting in front of the computer "clicking here and there" and I will get a profit when my product is sold.

Well, you wouldn't believe how far from the truth that is.

E-trading is also a business. As in any business, one needs hard work. Nobody knows the amount of time and the late nights I go through just to have every product online as soon as possible to cut down on holding cost. I think many of my buyers may have been surprised to receive my email updates in the middle of the night.

Apart from being hardworking, one has to be creative too. We need to have the best images to represent our products as best as possible to convert browsers to buyers. We need images that captivate. Images are more important in e-commerce since a buyer is not able to touch and feel the product.

One needs patience. Do not for once think that you will receive a sale as soon as your items are live. This is not the case most times, unless your item is dirt cheap. You will most probably find yourself re-listing your item over and over again before a genuine buyer comes along.

One has to Sell Smart. Now, I am not saying I am smart since I too have a lot to learn. What I mean is that the Seller has to go with the trend. Research on what are selling like hot cakes and what are colder than ice. Source for and sell the hot items.

If you find your items are not selling, then it's time to take a look at your product description and selling price. Rewrite and adjust your pricing if there is a need.

And about all, you have to be passionate about your "job".

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