Turning Browsers into Buyers | Ramblings of an e-trader

Saturday, 28 April 2007

Turning Browsers into Buyers

It is easier said than done when it comes to turning browsers into buyers. Most people would surf around a site and take long minutes to ponder if he should make a purchase. Sometimes even if he has placed an order, he may back out of paying for it.

Ease of payment is very important. From my own experience as a shopper, if I find it difficult to make payment, I sometimes feel like calling the deal off. However, I am a Seller myself, so I know that once I have placed an order, I am going to see it through. But how many people have this sense of responsibility?

Also, I find that some people, especially people who have funds in Paypal but are unable or have difficulty inc ashing the funds out, are more prone to not think twice in making purchases. People like these are good for our business. So if we can just give them a little nudge, we will have a sale.

For a more professional explanation on how to turn browsers into buyers, download Michelle Howe's free chapter of her ebook "Turn Browsers into Buyers" from
Internet Word Magic.

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