New Internet Advertising Phenomenon | Ramblings of an e-trader

Wednesday, 13 June 2007

New Internet Advertising Phenomenon

Recently, a friend of mine, who also runs his own online store, told me that he had adopted a new form of internet advertising. He said that after three years trading online, he is ready to try something new to further push his sales higher.

He participated in a company that offers advertisers a service to advertise their website or service at a fixed highly discounted advertising rate. There are two options to advertise, one as text links and one as blog content. What is different about AdVolcano is that the advertiser is able to select where he would like to place his advertisements.

On the other hand, publishers and webmasters also can name their price for the ad space and links that they will sell. With an open market like this, AdVolcano has created a marketplace that is mutually beneficial to both buyer and seller of advertisements.

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