As responsible Sellers, the onus is on us to pack our products as well as we could so that the item does not break while in transit. I have read too many cases where Sellers spoil their own reputation with tardy packaging. Some just use a few pieces of old newspapers to wrap around an item and then stuff it into a thin envelope. Anyone with common sense would know that a fragile item would break because it is not securely packed.
I discovered that many Sellers could not care less though and they tell me that bubble wrap and boxes cost extra and they would rather pocket everything as profit.
To me, I willingly fork out my own money and make sure that my Buyers are happy with their purchases and importantly that the item is not broken during shipping. A happy Buyer will mean repeated purchases and returning customers are people who make up the bulk of sales in the long run.
I am puzzled why Sellers with that kind of mentality even bother to venture into e-trading when they keep trashing their own reputation.
I discovered that many Sellers could not care less though and they tell me that bubble wrap and boxes cost extra and they would rather pocket everything as profit.
To me, I willingly fork out my own money and make sure that my Buyers are happy with their purchases and importantly that the item is not broken during shipping. A happy Buyer will mean repeated purchases and returning customers are people who make up the bulk of sales in the long run.
I am puzzled why Sellers with that kind of mentality even bother to venture into e-trading when they keep trashing their own reputation.
2 comments:
I agree with this statement. If you are looking for repeat buyers then you need to make sure that you please your customers with the professionalism of your packaging. I have invested in an expensive bubble machine and I feel that it has paid for itself in the first month.
Hi there!
Thanks for coming by and leavinga comment.
I am glad that your investment has paid off. It is important to keep the customers happy. Word of mouth is the most powerful marketing tool!
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