Rich Franklin's Mobile Marketing | Ramblings of an e-trader

Wednesday, 3 October 2007

Rich Franklin's Mobile Marketing

A few days ago, I wrote a post about mobile marketing and the way it has evolved this past couple of years. As a new owner of a 3G mobile device and as a marketer myself, I could see the potential of mobile marketing. I read a report recently that there are more internet surfers who are surfing from their mobile devices than from desktop computers and soon, mobile and sms marketing will be really huge in time.

I find that companies who are currently building mobile content to cater to this growing group of people very far sighted.

Just now, I read that Rich Franklin, a former Ultimate Fighting Championship (UFC) champion, has "gone mobile" to reach out to his masses of fans. Exclusive content include ringtones, wallpapers and video all downloadable for mobile devices ONLY.

Currently, these are only available to subscribers of U.S wireless carriers but the mobile content management solutions company that is in collaboration with Rich Franklin, GoLive! Mobile, has plans to go international with this exclusive mobile product.

I know that worldwide fans of Rich Franklin will be excitedly waiting for this breakthrough. This is the far-sightedness that I mentioned earlier!

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