When I first set up an ecommerce store for my lingerie business to be independent from online marketplaces like eBay a few years ago, I didn't know anything about the world wide web, especially the intricacies of search engine marketing. Getting no traffic to my store from search engines was pretty depressing so I set up a blog in hopes that it would redirect readers to my store.
Soon, I realized that search engine robots don't exactly work that way. I read up on search engine optimization and marketing from internet gurus across the web and tweaked the set up of my store. Tweaking links was one thing that I could easily do by myself. As an ecommerce store that carries a slew of brand name lingerie, I found it pretty effective in categorizing my products according to brand name. These are the popular keywords that are often searched by online lingerie buyers.
The template had to be tweaked as well and I got a friend to help me because I am not a technical person. Of course, if I had the budget, I would willingly pay for the services of a search engine optimisation UK or US company but I had to keep my overhead cost low. I have to admit that even now, a few years as webmistress, I still do not know how to search engine optimize my template and should I change the template of my store or set up a totally new store, I would have to engage the services of professionals.
Trying to raise the rankings of my ecommerce store in major search engines also saw me setting up a handful of blogs, all with the intention of backlinking my own store with relevant keywords. Of course, some may not agree that this is a good method but I do it moderately and always in context to my writings.
I am happy to note that although my online store could enjoy more traffic, I do get sales from strangers. I always ask my new buyers how they found my store and get a kick when they tell me that they found me though random searches.
Soon, I realized that search engine robots don't exactly work that way. I read up on search engine optimization and marketing from internet gurus across the web and tweaked the set up of my store. Tweaking links was one thing that I could easily do by myself. As an ecommerce store that carries a slew of brand name lingerie, I found it pretty effective in categorizing my products according to brand name. These are the popular keywords that are often searched by online lingerie buyers.
The template had to be tweaked as well and I got a friend to help me because I am not a technical person. Of course, if I had the budget, I would willingly pay for the services of a search engine optimisation UK or US company but I had to keep my overhead cost low. I have to admit that even now, a few years as webmistress, I still do not know how to search engine optimize my template and should I change the template of my store or set up a totally new store, I would have to engage the services of professionals.
Trying to raise the rankings of my ecommerce store in major search engines also saw me setting up a handful of blogs, all with the intention of backlinking my own store with relevant keywords. Of course, some may not agree that this is a good method but I do it moderately and always in context to my writings.
I am happy to note that although my online store could enjoy more traffic, I do get sales from strangers. I always ask my new buyers how they found my store and get a kick when they tell me that they found me though random searches.
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