The China Internet Network Information Center (CNNIC) recently reported that more than 87 million Chinese (people in China) shopped online this year, and increase by 24 million people from last year, or an increase of 38.9 percent year-on-year.
Actually, I am not surprised that there are so many Chinese online shoppers because of the magnitude of China's population. In fact, many of my Chinese speaking friends in Malaysia are also starting to shop on China eCommerce sites like Taobao, an online marketplace similar to eBay. Needless to say, these friends used to shop on eBay and are not unfamiliar with online shopping or even online auctions.
What surprised me is in this same report is the average online shopper profile. A Chinese online shopper is said to be either a student or white-collar worker between the ages of 18 to 30 with a monthly income of 1,000 Yuan to 3,000 Yuan. That's ONLY US$146 to US$439 per month! And they shop so much?
And perhaps, that's also the reason that they shop online so much since shopping online may be cheaper than shopping in a local store!
Actually, I am not surprised that there are so many Chinese online shoppers because of the magnitude of China's population. In fact, many of my Chinese speaking friends in Malaysia are also starting to shop on China eCommerce sites like Taobao, an online marketplace similar to eBay. Needless to say, these friends used to shop on eBay and are not unfamiliar with online shopping or even online auctions.
What surprised me is in this same report is the average online shopper profile. A Chinese online shopper is said to be either a student or white-collar worker between the ages of 18 to 30 with a monthly income of 1,000 Yuan to 3,000 Yuan. That's ONLY US$146 to US$439 per month! And they shop so much?
And perhaps, that's also the reason that they shop online so much since shopping online may be cheaper than shopping in a local store!
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