Violation of Trademark and Intellectual Property | Ramblings of an e-trader

Sunday, 6 December 2009

Violation of Trademark and Intellectual Property

Off and on, Lelong administrators will issue a warning about violation of certain trademark and/or intellectual property. Recently, they have an alert for sellers of "Sony" products. Sellers can only mention the name Sony and other Sony trademarks if they are selling genuine products. If Sellers are not selling a Sony product, they are not allowed to mention Sony anywhere in their listing, certainly cannot mention "Not Sony, Not Ericsson".

Lelong has to be very strict with its sellers as these brand names are very diligent in monitoring the marketplace. After all, they are obligated to protect their brand name and reputation. They are multi-billion dollar concerns so it's understandable.

Should a seller be caught violating trademark and/or intellectual properties, his trading account will be suspended. A repeat offender will see his account banned totally. Do know that should the law be used against such a seller, Lelong will have no means to protect his identity and will fully co-operate with authorities, unfortunately for violators!

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