When I first started an eCommerce website, I was very naive. I knew nothing about search engine optimization or marketing. I was a little desperate when traffic did not come and I did not clinch the sales that I thought I would, with an independent store. I know that traffic to my website could not be compared to what I enjoyed selling on eBay but honestly, looking at the statistics, I was a little disappointed and lost.
I subsequently had the idea that starting a blog to promote my own products and linking to my own store would help improve web traffic, hence sales. I guess I had the concept right except that it was a lot of work and consumed too much time and energy. It was all right with me since I was doing it full time.
Although much of what I know today I learned by trial and error, I would suggest anyone starting an online store to seek professional seo services. It took me quite a while and lots work on the back end to see traffic starting to trickle in and I am sure not everyone has as much time to spare as I did, or even the energy to waste. If one could buy such services, why not?
Looking back, I would rather spend time working on the front end of my online store and concentrate on what I do best; sales and customer service. Technicalities are certainly not my cup of tea and if I had known that there are companies that would take on the task of search engine optimization for me, I certainly would hand over the job to them!
I subsequently had the idea that starting a blog to promote my own products and linking to my own store would help improve web traffic, hence sales. I guess I had the concept right except that it was a lot of work and consumed too much time and energy. It was all right with me since I was doing it full time.
Although much of what I know today I learned by trial and error, I would suggest anyone starting an online store to seek professional seo services. It took me quite a while and lots work on the back end to see traffic starting to trickle in and I am sure not everyone has as much time to spare as I did, or even the energy to waste. If one could buy such services, why not?
Looking back, I would rather spend time working on the front end of my online store and concentrate on what I do best; sales and customer service. Technicalities are certainly not my cup of tea and if I had known that there are companies that would take on the task of search engine optimization for me, I certainly would hand over the job to them!
*** This post has been sponsored.
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