A good basic HTML guide is here: http://www.w3.org/MarkUp/Guide/
More advanced Sellers are encouraged to use templates. There are alot of free ones on the net. Just make a search.
Also, try to include as much information as possible, so that prospective Buyers need not write in to ask the same questions and it will save you a lot of time as well, otherwise you will find yourself repeating the same answers over and over again.
~*~ Happy trading ~*~
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