As an online business person with an online identity already after three years in business, my friend told me to change my identity because he thought that it is not appropriate. I am reluctant to do so as it would mean starting from scratch. I don't know about you, three years seems like a long time to me and it is like I have travelled a long journey. To ask me go and do everything again from the beginning, I tell you, I am seriously not keen.
However, my friend says that Internet Branding is very important and because I do not have proper branding, I might as well start all over again.
While I know that what he says is true, I think that I would rather leave this identity as it is. Since I am thinking of starting my own lingerie line, or perhaps branch off into ladies' fashion, might as well develop and internet branding for the new venture.
The problem is that I am a sole proprietor and do not have a huge budget to creating an internet brand for my company. If I do have the funds, I would surely hire an internet branding and marketing company to help me with this. I do want my brand name to go out with a bang, you know?
However, my friend says that Internet Branding is very important and because I do not have proper branding, I might as well start all over again.
While I know that what he says is true, I think that I would rather leave this identity as it is. Since I am thinking of starting my own lingerie line, or perhaps branch off into ladies' fashion, might as well develop and internet branding for the new venture.
The problem is that I am a sole proprietor and do not have a huge budget to creating an internet brand for my company. If I do have the funds, I would surely hire an internet branding and marketing company to help me with this. I do want my brand name to go out with a bang, you know?
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