Don't Know What To Give For Christmas? | Ramblings of an e-trader

Monday, 8 December 2008

Don't Know What To Give For Christmas?

How about a gift card? While many retailers are complaining that shoppers are not spending as much during this year end holiday season, a research by Blackhawk Network shows that shoppers are still shopping but they are more careful with how they spend.

Many shoppers, especially women shoppers, prefer to give gift cards as holiday gifts for Christmas because besides the fact that it is so convenient and solves the headache of coming up with appropriate gifts, they know that their recipients would be able to use their gift cards to buy what they really want.

A recent study also shows that gift cards will continue to be the top gift this year for the fifth consecutive year and I am not surprised. I went to Gift Card Mall™ earlier today, the largest third party gift card distributor and creator and I am already planning to get a few gift cards this year because they have gift cards for just about every major online retailer! What I especially like is that we could design our own gift card too for a more personal touch!

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